I wanted to respond to the recent episode of the Social Media Marketing Podcast which featured Mark Schaefer and Mitch Joel discussing whether businesses should concentrate on building a content home “on rented land” instead of their own website. In typically apocalyptic fashion, Michael Stelzner, host of the show, posed the question: Is blogging dead.
Kelly, from the Moondog team, has a blog post coming up next week with her thoughts on the subject, so I’ll keep mine for the podcast. Besides, it was a struggle getting this show out as I’ve been suffering from a serious man flu the last couple of days. Hence the delay in publishing.
Twitter launches conversations ads
I was excited to see the new advertising platform announced by Twitter this week. Conversational Ads will give brands the opportunity to engage directly with consumers through their tweets.
For a number of years marketers have been able to use Promoted Tweets with compelling images or videos and campaign hashtags to drive engagement and clickthrus. Conversational ads will take this a step further because they will include call to action buttons with customizable hashtags that encourage consumer engagement.
The example of Twitter’s site shows a fictional company using the hashtag buttons to run a poll. Click the hashtag button and a pre-populated Tweet will be generated to tweet out your answer. Once that tweet is published to the user’s timeline they’ll receive a tweet from the brand.
I can see that this will be a really successful ad format for companies publishing media content. Maybe we’ll see TV shows looking for a reaction. Or sports clubs wanting to engage their supporters.
I’m curious to follow developments and see how B2B companies use Conversational ads. Right now, conversational ads are in beta. There’s no word when they’ll be on general release.
Bye bye 140, Hello 10,000
Back in September Tech site Re/Code announced that Twitter was experimenting with expanding its maximum tweet length. http://recode.net/2015/09/29/twitter-plans-to-go-beyond-its-140-character-limit/
I didn’t believe it at first but then this week Twitter’s cofounder and chief executive Jack Dorsey put a tweet out revealing Twitter is testing the change and defended the move:
— Jack (@jack) January 5, 2016
With its user base at only 320 million compared to Facebook’s billion plus users, Twitter is obviously looking to grow its platform after a difficult 2015, which saw 10 percent of staff laid off in October.
The 140-character constraint, a legacy of Twitter’s roots in SMS text messages, has become the defining characteristic of the service and I’ll be disappointed to see it go. Still, I must admit that a longer format wouldn’t go amiss. 10,000 characters is perhaps more than I could go for, but certainly, now we can send longer chat messages on our smart phones, I don’t see the harm in extending the length limit to a bit more. Twitter quotes have already made it easier for us to comment on Tweets.