It's important to spend time defining and building your brand. After all your brand is the source of a promise to your consumer. It's the foundation of your marketing messages and no business should be without.
Successfully branding your business brings huge value and once in place it makes all other marketing, both online and offline, easier, faster and more effective.
We also look at storytelling and our predictions for 2013.
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Mentioned in the Show
Jamie's recent blog post series on Branding
- Branding is NOT optional – Part 1: A cautionary tale
- Branding is NOT optional – Part 2: Let them eat your dust
- Branding is NOT optional – Part 3: Do yourself a favor. Get brand.
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