If you're not getting the right message across to the people that matter â€“ whether it's customers, potential clients or colleagues â€“ you might want to take a look at the way you're communicating.
Communication is a massive part of daily business, but what with the rapid pace at which things are changing online, you might be missing the opportunity to communicate effectively with the people that matter if you aren't making the most out of the tools that are available online.
I'm a massive believer in the value business blogs can bring to your strategic communications.
Over the years, I've witnessed firsthand how they can:
- generate regular traffic to your website
- improve how you perform in Google search results because they're pretty much SEO-friendly â€“ straight out of the box
- help show customers who you and what you do
- give you a channel that's easily helps you publish and promote text, video and pictures
- enable you to communicate directly with customers through comments
- make crisis management easier
If you're looking to find out more about business blogging as a communications strategy, please download my free ebook.
Micro-blogging channels like Twitter are important to your strategic communications because it's so immediate.
By following the steam of posts on Twitter you can:
- respond to customer queries
- pinpoint emerging trends
- breaking news
- direct people to other significant online content
- drive people to web campaigns
- build trust and value
Your presence on Twitter is important because as a channel it's very easy to monitor what people are saying about your brand, look for conversations to engage in, and develop online contacts.
Although it might look like noise at first glance, you can use Twitter to really benefit your customers. For example, just this week I had a problem with my Twingly channel. The team at Twingly responded to my problem more quickly after I tweeted them than when I left a response on their official feedback site.
- Twitter Marketing for Small Businesses
- Social Media is a Find Me Search Engine
- The Negative Effect of Social Media
- The Secret of Listening
- Is Twitter Search Your New Home Page?
Other online communications channels to check out
It's not just business blogging and micro-blogging that matters online; newsletters, Facebook Fan Pages, Squeeze pages, forums, and other social media channels can all help you improve the way you do business online.
If you're not getting the most out of online communication channels, maybe it's time to think more strategically about the tools you are using, and how they can improve the way you work online.