Michael Cheng, founder of Snip.ly, a new breed of link shortener that works to drive conversion, joins the show this week.
Talking over Skype all the way from Canada, Michael explains how Snip.ly's unique approach to link shortening gives you ad space on any website. For free.
The way it works is that just like any other link shortener, Snip.ly creates links that direct to the original page; however, what makes it different is that it allows you to add a custom message that appears at the bottom of the page when you get there.
Michael and I talk through some of the strategies and tactics you can employ to get the most out of Snip.ly.
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Whether you're promoting your services, trying to sell or gather newsletter subscriptions, sharing is all about conversion. Michael Cheng, along with Chris Bowal and Nigel Gutzmann, built Snip.ly to “combine sharing and converting, so that influencers can accomplish both simultaneously.”
As Michael explains, “Ultimately, our vision is to build a new medium for marketing that is social, relevant, and more effective than any existing forms of advertising.”
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