Do Your B2B Communications Bore?

On Thursday night last week I scuttled off to talk B2B communications and social media to a bunch of people who work for a B2B company that have twelve offices throughout Sweden. After showing them how social media represents a paradigm shift in the … [Read more...]

Liverpool FC Are a Brand with a Communications Crisis

Anyone that knows me will tell you that I love two things: my four basset hounds and Liverpool football club. Thankfully the woofs are fine, but Liverpool FC are in an utter mess. Sunday's defeat to Chelsea condemned us to one of the worst seasons I … [Read more...]