When Good Content is Better Than Great Content

A lot of content marketers will tell you that your content has to be perfect. Outstanding. It really has to hit the mark. Trouble is sometimes companies spend so long tweaking the content, talking to focus groups, trying to second think through … [Read more...]

Is Your Business Social?

With all the talk of social media in recent months a lot of companies have jumped on the social media bandwagon in an attempt to kick their online marketing and communications into the twenty-first century. Maybe your business is like this? You … [Read more...]

Social Media Fails to Inspire Norwegian Managers

A recent report suggests 6 out of 10 Norwegian managers don't believe social media sites like Facebook are any use to their business. Echoing Annika Lidne's comments yesterday that Swedish businesses could learn from how international businesses are … [Read more...]

Annika Lidne talks Social Media and Online Communications

I wanted to go Swedish with this week's Online Communications interview and I immediately thought of Annika Lidne, CEO of Disruptive Media. Annika is one of the most well-known people in the social media industry in Stockholm / Sweden. I first came … [Read more...]