Is Amateur Hour Over for B2B Content Marketers?

Mr Apple himself, Steve Jobs, recently upset a few people by claiming that people don't want "amateur hour" on TV; they want “Hollywood movies and TV shows". Now I'm sure that Jobs was just trying to be provocative (and promoting his new toy at … [Read more...]

The iPad Will Change Your Marketing Strategy

With the launch of the iPad on March 12, 2010 Apple started a new era in online content marketing. Ever since the iPhone appeared Steve Jobs and Co have been getting you used to the idea of reading on a digital device, of having access to the Net in … [Read more...]