I first became aware of Mike last year and have quickly become a fan of his own podcast which focuses on the tips and tricks you need if you're getting started as a podcaster, radio host or DJ.
What sets Mike apart from many of the other podcasters working in this space is the quality of his video tutorials. They primarily focus on using Adobe Audition, the audio-editing software, and offer such insight and clear tips that he's quickly built up a firm following of others looking to master this outstanding software (including me !).
Mike explains how he got into creating videos, his approach and gives an overview of the equipment that he uses:
- Adobe Premier Pro – video editing software
- Audio Technica AT 4033aSM microphone
- Focusrite Saffire Pro14 audio interface
- DBX 286S Mic Preamp/Compressor
- Camtasia screen capture video software
What's outstanding about Mike's approach is that he posts videos that are specifically aimed at his target audience. They are short, extremely well-produced, in keeping with MRC's branding, and highly relevant to his audience.
I think what we can all take away from Mike's approach is that the videos effectively answer the questions his audience have about Adobe Audition and audio editing. This is an excellent strategy and one that's highly applicable to your business.
By answering the very questions your target audience go online to solve, you will win their attention, establish yourself as an expert and undoubteldy grow your business.
Connect with Mike:
Other Ways to Listen to the Podcast:
- Click here to download the mp3
- Click here to subscribe in iTunes
- Click here for the show archive
- Click here for the show's RSS feed – for Android listeners.
You can also find the show on the new Apple Podcast app.
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