It can be really difficult knowing where to start when it comes to branding – especially if you have to talk about it with a marketing professional!
On this week's episode of Online Marketing and Communications I talk to American designer and branding specialist Craig McBreen.
Craig runs McBreen Design but is equally active as a blogger, sometime video-caster and would-be podcaster.
He also runs one of the best newsletters I've come across that's both full of advice, support, and encouragement when it comes to building your online presence.
In this show I play the customer, pushing Craig to explain just how important branding is, how it works and what kind of questions and approach newbies to branding should take when talking to marketing professionals.
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