On this week’s show I talk to Bernhard Schroeder, a leading marketer and the current Director of the Lavin Entrepreneurship Center Programs at San Diego State University, about the mindset of millennials and the marketing challenges they face.
Bernie, who prior to his role at San Diego State, was a Senior Partner in the worlds' largest integrated marketing communications agency, CKS Partners, which in 1998 had offices in over 30 countries, more than 10,000 employees and over $1 billion in revenue, outlines how millennials are misunderstanding the core tenants of branding.
During our discussion, Bernie talks at length about how millennial start-ups (and marketers!!!) seem to be taking a more “task-like mentality” to business and marketing, instead of putting more thought into their brand value or brand promise.
Yes, a company might start out to “change the way B2B marketing is done with content”, but, as Bernie discusses, they forget to put the customer first, not figuring out how to emotionally connect to the customer with branding.
Drawing on his years of experience working at the top end of the marketing industry, as well as a mentor to a myriad start-ups, Bernie a wealth of insight and practical takeaways in this podcast that will help you understand and value the brand aspect of your business.
To find out more about Bernie Schroeder, visit: