Emma Triplett from Old Town Hypnotherapy put out a request last week which was the prompt for this week's episode of the podcast.
@jonbuscall Jon, can you do a podcast about Blogging best practice, lot of conflicting info, up to date clarity would be helpful. Ta
— OldTownHypnotherapy (@Oldtownhypno) October 7, 2014
In the show, I discuss my resistance to talk about “best praxis anything”, instead outlining where I think we need to focus when using blogs as part of an integrated marketing campaign.
First and foremost, our emphasis has to be on selecting the strategies and tactics that will enable us to achieve the goals we set. This in itself will shape the very form of the content we create to market our business. Our target audience will then, in turn, shape the content. For example, if you're trying to sell innovative, disruptive t-shirt designs to teens and twentysomethings you're not going to rely heavily on long wordy blog posts but you might explore what you can do with Vine. Creating buyer personas, if you haven’t done so already, will certainly help you identify the kind of blog content that you can create to suit their needs: e.g. a list of essential resources your audience will find valuable. This in turn can be used to funnel visitors into suitable sales pages.
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