I invited Rachel along to talk about her great new book, The Content Marketing Coach – Everything you need to get in the game … and WIN.
It's an outstanding book, especially useful for you if you run a small business and are looking to harness the power of content marketing.
It's also for you if you're an established marketer needing to get up to date with what many businesses are successfully doing with content.
In it, Rachel shows you how to connect and convert prospects and leads with highly targeted content. She also provides easy to follow takeaways at the end of each chapter, which are particularly useful if you’re in a rush or simply want to review a chapter on the fly.
On the podcast, Rachel and I talk through the premise of The Content Marketing Coach, discussing some of the ways in which businesses looking to bootstrap their marketing – as well as larger firms looking to take things to the next level – can really benefit from content marketing and the ideas covered in the book.
We also discuss how the marketing industry is changing what with more and more businesses using content, and consider ways in which small businesses can prioritise to get the most return on investment.
I also recommend you check out Rachel's podcast “The Content Marketing Podcast“.