Moondog Marketing is proud to have Victoria Greene guest blogging this week. Victoria is a freelance writer and digital marketing specialist.
They say a good magician should never reveal their tricks — words to live by, for sure. But what good is it knowing magic if you can’t share some pearls of wisdom now and again? From making your customers’ mouths water, to romancing the elusive millennial consumer, I share 5 digital marketing magic tricks that will have your customers clapping for more…
You're Feeling Very Hungry…
There’s nothing to be ashamed of, we all do it…Raise your hand if you’ve ever succumbed to food porn.
Whether it’s on Instagram, Pinterest or Reddit, looking at a particularly well lit, delicious looking meal is almost as good as eating one. Food porn is one of the hospitality industry’s most powerful marketing magic tricks.
But what can we non-food related marketers learn from this tried and tested trick of the trade?
The User Generated Content Trick
Good restaurants know how to make the most of their best assets: by treating their food to its very own photoshoot. And sure, investing in some quality food styling and photography is certainly a good idea. But why do all the work when your users can do it for you?
Making your products Instagram ready is a great way to encourage User Generated Content. This method adds an experience to your product. That might be including some beautiful packaging users can’t resist showing off, or offering money off a future purchase for those who share and link to your website.
And it doesn’t just apply to the hospitality industry. User generated content can be utilized for a whole host of industries. Creating content for home furnishing? Why not invite your users to show off their particularly cozy looking bed or sofas? Engage your customers by challenging them to get creative.
Pick An Influencer, Any Influencer
Marketing to millennials can be a magic trick in itself. The digital generation are a fast moving bunch, who are used to devouring information every second of the day.
You’re going to need a lot more than a rabbit in a hat to make these guys gasp.
The Brand Influencers Trick
Online influencers — some of whom boast millions of followers — are the rockstars of their generation. Having a trusted blogger or YouTube star as an advocate for your brand could be incredibly lucrative.
The power of a recommendation is huge. 88 percent of consumers trust online reviews as much as a personal recommendation. What’s more is that brand influencers are not strangers to their followers, but trusted personalities they regularly engage with, giving even more clout to their endorsement.
TOP TIP: Remember to be kind, polite, and respectful of your influencer. Personalize messages and let them fall in love with your products.
Cut Your Advertising Spend In Half
Marketing costs money, while truly effective marketing costs a fortune.
But does it have to?
The Go Organic Trick
Paid advertising on Google and social media channels is a simple way to reach out to your audience. It’s not horrendously expensive, with plenty of options to suit any budget, however after time the costs can start to creep up.
Going the long way round and utilizing SEO (Search Engine Optimization) could help you reach your customers organically without the hefty price tag.
Building a basic knowledge of what affects your search engine results could save you money in the long run. Simply by optimizing your site, doing keyword research, and adding regular long form content to your content strategy, you could really up your marketing game, not to mention your rankings.
Make The Competition Disappear (In A Puff Of Smoke)
With 644 million active websites currently inhabiting the world wide web, standing out from the crowd requires a little razzle dazzle.
The Building A Distinct Brand Trick
Your brand is an extension of your products, and if you want them to sell, your brand needs to sell as well.
Knowing exactly who you are, what you stand for, and why your customers want what you have, are all great starting points to building a brand that turns heads.
There are some great sites, blogs and resources out there to help you make the most of your brand, from Business Insider’s How to Create An Eye-Catching Logo to Shopify’s insightful blog on building a personal brand without selling out. Make sure you balance your branding exercise with authenticity and audience research.
TOP TIP: Research the brands you personally admire and engage with, then ask yourself: What are they doing well? And how can I do that too?
Digital Marketing: It's All About Showmanship
Substance always trumps style, but that doesn’t mean we can’t strap on a few sequins and put on a real show.
The Interactive Content Trick
Content marketing techniques such as blogging and video are brilliant ways to offer your users valuable information and up your traffic organically. But once you’ve mastered the blog and shot a few videos, why not treat your users to something a little different?
Quizzes, polls, and games are just a few of the interactive content options available, with plenty of companies getting more and more innovative with what they are offering their users.
Fun, engaging and highly shareable, interactive content is becoming one of the most convertible tools in the digital marketer’s trickbox. Try Zembula for interactive clickables, Quzzr to create online quizzes, and Infogr.Am to create infographics.
TOP TIP: Don’t shoehorn interactive content into your content strategy if it doesn’t suit your brand. Research options and find an interactive way to engage your users that adds value to your site and is consistent with your brand message.
Whether you’re looking to better engage with your customers, stand head and shoulders above the competition, or just save a few pennies on your marketing budget, you cannot fail with these magical marketing tricks up your sleeve.
Victoria Greene: Writer & Digital Marketing Specialist
I live for everything digital. If it’s online, high tech and can help me engage better with my users, I’m there. I love to share my tips of the trade to help others with their online businesses.
Images via Google and Unsplash.