I recently ran a Google Adwords experiment to promote the Moondog Photography website.
In this week’s podcast, I talk through the experiment and look at some of the things you need to be aware of during the days the ad campaign runs.
Always be careful when starting a campaign. Monitor very carefully how your ads are doing. Particularly if this is your first campaign. There are things that you need to check and watch for once it’s up and running to make sure you get the most bang for your buck.
Some resources I find helpful: