The iPhone celebrated 10 years this week so I figured it was time to spend a few moments thinking through just how this increasingly ubiquitous device has impacted digital marketing. I then look at some of the things I think we as marketers need to be doing to ensure our websites are optimised for mobile visitors.
For many, the mobile has become the first screen. It’s the device we use to be social, check for information and communicate with each other. Although we’re not there yet, it’s only a matter of time before more and more of our purchases are made through mobile devices. To that end, we need to be ensuring that the entire user experience for visitors on mobile to our website is seamless.
For many, this will just mean making sure the site is responsive and that it’s easy to read text. For others, it means optimising forms and buttons to ensure they convert.
One of the tools we use at Moondog to track how forms are performing is Hotjar, which enables you to pinpoint what point in the form users abandon it.
Hotjar is a fantastic tool for tracking your site’s usability and flagging some of the friction in your site. It gives you insight into how people scroll, click and engage with your content.
As well as usability, I also discuss the kinds of content that work best on mobile. Certainly, as a podcaster, I’m a massive believer in the power of audio content as a way of marketing on mobile devices. There’s nothing like getting into someone ears !
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