In this video tutorial I show you how to to easily create great looking custom email opt-in forms for WordPress using OptinSkin and place them at the end of a blog post.
Building a list of email subscribers is incredibly important for your business if you're trying to get vistiors who come to your site into a sales funnel for things like digital training products.
Although many WordPress themes include a sign-up form so visitors can get every blog post update sent via email, it can be harder to figure out how to include sign-up forms from auto-responder service like MailChimp or Aweber.
I personally prefer to use Aweber although some of our clients are happier with MailChimp. I like Aweber because I've just seen higher delivery rates and less messages being classes as spam compared to those sent with MailChimp. But this is purely anecdotal.
When you use Aweber you can create a sign-up form based on one or their templates or you can use the code they provide you with to use with custom solutions, like the one's we made for web clients. I'm not particularly adept at creating custom forms with html and css so I get Juanjo, my designer, to do those for clients. But on this site I like to have full control.
That's why I was happy to come across OptinSkin, a premium WordPress plugin that lets you create email sign-up forms within the Dashboard.
OptinSkin plays nicely with Aweber, MailChimp, Feedburner and other email newsletter services but the advantage it has over Aweber when it comes to making forms is the level of ease it has when adding the forms to your pages.
OptinSkin by default allows you to enter the form:
- at the bottom of posts,
- below the first paragraph,
- at the top of posts,
- floated right of the second paragraph,
- in a custom location such as the sidebar using a widget or post using a shortcode.
It will also pop up after a use has scrolled a set number of pixels.