One of the things that’s really caught my eye of late is Visme, an online tool that enables you to create great looking presentations and infographics. Available in both free and premium versions, Visme is the kind of tool that will really benefit SMBS or teams looking to quickly and effectively create professional-looking visual marketing materials.
I invited founder Payman Taei onto the show to talk about Visme and the thinking behind it. He also gives a good overview of the kind of things you can do with it.
Unlike many of the digital design tools out there, Visme has a broad range of uses, and is particularly strong when it comes to creating presentations and infographics – two very important things in your marketing and communication mix.
In addition, Visme can also be used to create custom artwork for social media channels, blog posts, etc.
Work with a designer
At Moondog we often find that smaller businesses don’t have the kind of budget to retain an agency for regular artwork. However, with a tool like Visme (or Snappa or Canva), it’s easy for professionals to go and create templates that teams can then use to create and publish new art work that is still in keeping with their brand.
Infographics are powerful
What makes Visme different to some of the other services out there is the ease in which you can make infographics.
Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. (Source)
Infographics are “liked” and shared on social media 3X more than other any other type of content. (Source)
Bottom line, infographics are some of the most powerful pieces of content marketing you can create, and now with tools like Visme, which provide a range of good, clean templates, there’s no excuse not to create them!
Some great Visme resources
Visual Learning Center
Visme Blog with great tips and topics on how to communicate Visually.
Make Information Beautiful Video Series:
to help non designers create beautiful content like a pro.