As a follow up to last week's episode where I ranted about a company who hit me with a cold call after pretending to be interested in the work we do via LinkedIn, I talk to Canadian marketer Martin Gagnon about the best way to use LinkedIn to generate sales.
Martin is a creative marketing professional with over 20 years in marketing and sales in the telecommunication industry and someone I first connected with on LinkedIn. I invited him on the show to share some insights into how we can get the most out of LinkedIn after reading a fantastic blog post he had written about social selling. Although we'd set up the interview before I recorded episode 189, it makes a nice continuation, offering a positive take on the business social network.
Passionate about B2B content marketing strategy and social selling, Martin shares insights into how he starts conversations and develops relationships on what I consider to be one of the most difficult social networks to navigate.
The show includes a look at LinkedIn's Social Selling Index (SSI), as well as the benefit of choosing to publish blogs on LinkedIn.
Several people contacted me after last week's show; regular listener Josh Turner over at jtpublicrelations.com got in touch to say that when contacting prospects, he recommends using InMails – the internal emails sent within the LinkedIn platform
“I say a little bit about what I have to offer and how I might help after reading up on the company, mainly by looking at their website,” writes Josh.