Certified Duck Tape marketing consultant Mark Z. Fortune is the guest on this week’s show.
Co-author of the awarding winning, Amazon best-seller The Small Business Owner's Guide to Local Lead Generation, Mark shares insights into the ways in which small businesses can be more successful with their marketing in todays noisy content marketing space.
With a genuine commitment to small businesses, inspired by his own personal journey in business, Mark talks at length about the need for small businesses to really focus on the real target client and not become overwhelmed by what competitors are doing.
For Mark, much of this has to do with having the right kind of marketing systems in place, knowing where to start and most of all, knowing how and where to focus.
Unlike many guests on the show, Mark is happy to stress the importance of gaining offline quick-wins through referrals and so-called “win-back” clients.
In this week’s show you’ll get inspiration and information about how to fine tune your strategic approach to marketing
- the need to overcome your fear
- what pitfalls to avoid
- and how to make the most out of local marketing.
Connect with Mark
You might also want to check out Mark’s book, The Small Business Owner's Guide to Local Lead Generation