I wanted Contactually to pick up more of the actions our leads were making with the content we’ve been drip feeding through ActiveCampaign. Although I could get new subscribers added, none of their history or behaviour was being tracked. I wanted this info in Contactually because the pipelines and reminders in it are fantastic. Although I’d tried doing it manually, it was just becoming overwhelming.
I tried a couple of software services that link systems together and one – I’ve already got a mental block about the name – triggered ActiveCampaign to send “Thanks for subscribing” too all our contacts in ActiveCampaign! What’s worse is that it then started sending out other automations associated with those campaigns and to cut a long story short, we lost over 500 subscribers in one day.
Cue a very stressful day, indeed!
On the show, I share my experience and what I learned from what happened.
The Media Consumption Habits of Millennials
One story caught my eye this week and it was in Marketingprofs.com where they reported on a survey by Toluna which discovered that millennials:
- watch less television but listen to more music than other generations.
- aren’t all on social media; 11% don’t use it at all
- have shared an advertisement on social media more than non-millennials,
- spend more of their disposable income on subscription services.
I consider on the show what this might mean for SMBs looking to market more successfully to millennials.
[bctt tweet=”More millennials have shared an advertisement on social media than non-millennials” username=”jonbuscall”]
Trying Something Different
Finally, I share details of a new campaign that we’re trying at Moondog. Instead of filling our website with information about all the services we offer, we’ve decided to try and break them down into products so leads and prospects understand our offerings more clearly.
We’re rolling out this campaign by creating single product landing pages, the first of which is a School Marketing Audit. We’ll be promoting the products in isolation to begin with through SEO, pay-per-click and social media and then review how successful we’ve been.
I introduce the campaign on the show and share some of our thinking behind it, encouraging you to think about how your services could be offered as individual products.