A recent discussion on Linkedin about how photographs are undervalued really struck a chord with me. Mahshid Rasti, a local Stockholm-based photographer, posted about being approached to do some food photography for an image agency. The fee for the work was negligible and far below what a professional like Mahshid should receive. Many of us […]
Consider These 6 Platforms For Your Email Blasts
Any good marketer knows: sending email blasts and newsletters is a huge part of the job. After all, getting more interest from prospective targets is a critical step in the marketing funnel. By monitoring engagement from emails and newsletters, we can learn a lot more about our target audiences. That’s why choosing the right platform […]
How to Regularly Create Creative Content
This week’s show starts off with a bit of a rant at Black Friday emails but the focus of the show is on how to get effectively creative with your content. So often customers talk to us about how they struggle to come up with content. For all the game plans we make for them […]
Looking to Skyrocket Your B2B Social Impact? Stop Selling, Start Caring
Moondog Marketing is proud to have Martin Gagnon guest blogging this week. Martin is the senior manager of digital marketing at Bell Canada. A widespread practice amongst B2B sellers and marketers who start integrating more social into their marketing mix is to overuse the standard selling approach. Big mistake. Whatever the size of your business […]
How to Market a Kitchen Remodeling Company
I live in Sweden, the home of IKEA. Because we Swedes spend so much of the year escaping the bad weather, we make sure that our homes are at their best. Maybe that’s why on any given weekend it feels like half of Stockholm is traipsing around kitchen stores looking for inspiration. Everyone wants a […]
