Have you noticed how every. single. article about "marketing trends in 2017" says the exact same thing? And that the message is: "In 2017, expect more of the same." “People will choose visual … [Read more...]
Your Small Biz Needs Marketing Automation – Now!
Here at Moondog we’ve started using ActiveCampaign and Contactually this year in order to improve the work we’re doing with customer outreach and marketing. Automation for … [Read more...]
How to Market Your Boarding School on Twitter
School marketing is increasingly competitive what with schools increasingly embracing marketing automation, social media and content marketing alongside more traditional approaches such as brochures … [Read more...]
What Can Businesses Do to Reach an Audience?
This episode is based on a newsletter I sent out last week to our newsletter subscribers. It was written late at night on the back of a conversation I'd had with another marketer which had left me … [Read more...]
What Can a Communications Strategist Do for You?
A communications strategy is the one thing standing between you and a massive ad spend that gets you absolutely nowhere. (Of course, there’s more than one - I was just going for dramatic impact. I … [Read more...]
The Content Marketing Coach – An interview with Rachel Parker
I'm lucky to be joined by Rachel Parker, president of Resonance Content, on this week's show. I invited Rachel along to talk about her great new book, The Content Marketing Coach - Everything you … [Read more...]
How to Make Your Customer Drop Everything & Read Your Email Newsletters Every Time
I have a confession. I have about 15 different how-to marketing ebooks on my desktop right now. And I haven’t read a single one. One of those 15 may be yours. I didn’t read it. So sorry about … [Read more...]
How to Succeed with Marketing as a Solo Entrepreneur
Many of the listeners to Online Marketing & Communications are self-starters, small business owners who are trying to juggle the running and marketing of their business simultaneously. Now, I … [Read more...]
How Schools Can Gain Media Attention
Guest post by Josh Turner, JT Public Relations If your school is using online content to connect with new customers, you’re not alone. Online marketing used to be a novel approach for schools but … [Read more...]
Communicating to Convert
On September 22, Jenn, Ville and I from Team Moondog attended Conversion Jam here in Stockholm. This year's conference brought together some highly regarded conversion and UX specialists. The all-day … [Read more...]
Is Native Advertising Worth it? Hell, yes!
Native Advertising is not something you should ignore if you’re looking to market your business. Why ? Well, we’re in a climate where it’s getting harder and harder for businesses to drive … [Read more...]
What to Publish on Your School Website if You Want to Attract New Students
If you look at school and college websites, you’ll find the majority of them focus on publishing: Updates, news items and blog posts Photographs of events Event reminders Weekly letters … [Read more...]
Quick. Discover How Buyer Personas Will Rock Your Business. Or Movie
Let’s say you’ve written a phenomenal screenplay. And let’s say that Big Famous Studio love it. In fact, they love your semi-autobiographical-futuristic-pirate-ninja-epic-love story so much that … [Read more...]
Should You Just Make Glenda in HR Write Your Email Newsletter? A Professional Copywriter’s Perspective
Why hire a professional copywriter to write your business newsletter? Glenda in Human Resources has been doing it for a couple of years now and it’s just fine. Right? -> You do have a newsletter … [Read more...]
Implementing an Ebook Campaign
In this episode of Online Marketing & Communication podcast (176), I talk through some of our thinking, approach and implementation of the Essential Guide to Marketing a School Online ebook we … [Read more...]
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