A study by web metrics firm ComScore reports that the number of mobile phone users connecting to social network site Facebook via a mobile has grown 112 percent in the last 12 months whilst the use of Twitter on mobiles has grown a staggering 347 percent.
With literally millions of people using phones to connect to social media, it's increasingly important your business wakes up to mobile content marketing.
The popularity of the iPhone Facebook App ensures that your Facebook Fan Page is optimized for mobile access (Find out more about how businesses can optimise Facebook Fan Pages as part of an online marketing-communications strategy) but don't forget it's important if you're using a business blog to offer a mobile version of your site.
Is Your Blog Ready for Mobile Content Marketing?
I personally tend to get frustrated if, say, a link on Twitter leads to a website on my iPhone that isn't optimised for mobile browsing. If the page hesitates more than a second or so to download, especially when I'm just on a 3G network, I don't bother waiting. Even if I'm a dedicated follower of a particular site!
What's more, if you're pitching yourself as a online marketing expert or online marcom blogger, you really need to think about what not having a mobile version of your site says about you!
Since installing the plugin on my site six weeks ago I've noticed that monthly mobile traffic has increased from 0.8% of to 2.19%. Not bad, eh?
More WordPress Mobile Plugins to Check Out
Apart from the excellent MobilePress, there's:
WordPress Mobile Edition, which automatically detects the browser and loads the mobile version of your site. This plugin is great for iPhone, Windows Mobile, Opera Mini web browser and other mobile web browsers.
WordPressMobile.mobi ensures your blog is mobile friendly and reportedly reduces the load time on mobile browsers.
WordPress Mobile Pack automatically re-sizes the images, and divides posts into multiple pages. It has a mobile admin panel so the admin of the site can easily manage it.
Mobilize detects and redirects mobile browsers the Mippin server which then adjusts your site to mobile.
Now might also be the time to consider developing your own iPhone app as part of your mobile content marketing strategy. The folks over at AppMakr are certainly making it easier for smaller businesses to go mobile. Marketing guru Seth Godin already has his own app which is likely to drive a lot of A-list bloggers to investigate the potential of having their own app.
- Remember: online marketing and communications are increasingly expanding into mobile territory.
- Ensure that your business maintains a strong online presence you are going to need to acknowledge the significance of mobile and react sooner rather than later.
- Provide a mobile version of your website and/or blog.
- Consider developing a mobile “app” that benefits your customers.
Finally, here's a question for you! What action is your business taking?