Last month I wrote about Scribe â€“ literally a month and a day ago.
Since buying this useful WordPress plugin I've striven to make sure the majority of my posts here at Jon Buscall.com hit the 100 percent mark, following Scribe's recommendations.
I haven't really spent much time checking my keywords in Google since I started working with Scribe (NB. No affiliate links anywhere on Jon Buscall.com), but low and behold, today, I discovered that one of my keyword phrases had gone from absolutely nowhere (page 7) to Number 2 in Google's search results.
I'm not going to share exactly which words I'm talking about here, obviously, and having checked the number of projected daily hits I'll get from this with Market Samurai (a keyword tool I also shelled out for a month ago), I doubt it will make me rich. But I wanted to give some feedback on some of the key data I'm seeing in my first month of using Scribe (in conjunction with Market Samurai) after discussing its merits with other marcom folks.
As well as my main keywords and phrases performing better, in the last 30 days I've witnessed:
- a 30% increase in traffic to this site
- a 10% reduction in bounce rate â€“ the percentage of initial visitors to a site who “bounce” away to a different site
Of course, this data is very raw; it doesn't take into account what I've been doing elsewhere on the Net like commenting on blogs, guest posting or tweeting; however, I think I've been tweeting about the same as usual. And my post schedule is the same as the previous month when I didn't witness the same kind of growth.
Online Content Marketing is Not Hit and Miss
No matter what size business you're in, you need to take Google and the other search engines seriously.
As I noted yesterday, even though social communication websites like Facebook are beginning to get a lot of use, converting a sale from a web search remains the most successful way of making money online.
In other words, you still need to be found in Google (and Yahoo, and Bing). Just because social media has been flavour of the month, it doesn't mean that you should forget about search engine optimisation and crafting your online content marketing for search.
With a lot of small businesses starting out with WordPress as a very practical way of getting a business site up and running with regular content, I can see that Scribe may well have something to contribute to your strategy if you're going down this route.
As for corporate bloggers, I know many of you use WordPress still, and making sure your content is SEO-friendly is an important factor, so you might want to check out what Scribe can do for you.
Online Marketing and Communications Strategy
So just for once, let's forget about social media, engaging with our audience and tweeting customer's in real-time into submission and put our SEO copywriting hats on again.
Maybe tools like Scribe can help business bloggers like you and I get our copy found in Google and deliver prospects to our websites.
What About You?
Have you tried Scribe yet?
What kind of results are you getting?
Or is there something else you'd like to recommend?