Running WordPress for your business is a great choice. But security can be a problem with WordPress given the size of the community, the nature of open source code and the mistakes people make.
I like to say to customers “You will get hacked if you don't have an ongoing, aggressive security practice in place.”
The security of your website and server is imperative if your website is important to your business.
In this show, I don't go through a stack of geeky solutions. But I do make a few suggestions and discuss how businesses can get sloppy.
Now we're not web security specialists; we're a content marketing agency that also make websites and, as much as possible, secure our sites.
Trouble is, customers often tend to try and save on their budget by taking care of security themselves. I don't have a problem with that at all. In fact, I prefer it. However, I'm always fearful for businesses that don't include a service pack when they purchase a site from us if they're not experienced at running a WordPress site.
Time and time again, we've worked with small businesses who've assured us that they'll handle plugin updates, updates to WordPress' core files and make sure they have as much security as possible.
Then they'll come back to us a few months down the line, ask us to tweak a line of code and, in the process, we'll discover they haven't updated a single plugin.
Or they will have started installing a stack of plugins that aren't necessarily secure.
Remember, every plugin you add to a WordPress adds more PHP code to the site and because they’re written in PHP, they potentially open doors for hackers.
WordPress Plugin Security Tips
- Only use plugins from known sources.
- Never download a free plugin that cannot be found on WordPress.org.
- Only use plugins that are maintained. Check the last time it was updated. If it was more than a few months ago, don't use it.
- Keep your plugins up to date. WordPress security bloggers like SafeWP.com, WPSecurityLock.com, and Sucuri.net will help keep you aware of any vulnerabilities currently doing the rounds.
Finally, I recommend Sucuri.net's plugin and premium firewall service. It's one of the best security measures you can make.
Limit the number of plugins you use.
Great Images Can Give Better Results
The other topic I take up on the show also comes from some client work this week. Ville and I were covering Lucia Celebrations in Sigtuna, taking some documentary photographs. The photos were to be used on SSHL's social media streams.
The hugely positive response to the work reminded me just how important images are when you're trying to get more and more reach on social.
Facebook is increasingly a paid platform for businesses. If you don't pay, your updates are barely seen by anyone.
With our Lucia photos – pulled together in video presentations – we managed to get some excellent organic reach: i.e. Facebook wasn't paid to promote the posts.
It's a reminder for myself as much as you! More photos and video are something we need to bring to Moondog's social streams in 2017, particularly as we take so many photographs for customer social streams, brochures, direct– and online marketing!
Ville and I use high-end professional gear, but that doesn't mean you as a small business need to rush out to buy pro-gear. Composition, good light and a story to tell will go a long way to get you seen.
More on photography and marketing in 2017…!