This episode came out earlier in the week to iTunes subscribers.
In recent months I’ve been thinking a lot about simplicity; simplicity in web design, apps, and even marketing strategy. In this week’s episode, episode 110, I talk through some of the thoughts I’ve been having about simplicity and what this means for the way we work and the way marketing works.
Although the episode isn’t intended to instruct or guide your marketing, I set out to share my own approach and get you thinking too.
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In the last couple of months we’ve made two websites that I would say best represent my own approach to marketing:
We’ve tried to keep them as clear as possible, stripping away any unnecessary fluff to keep the focus on communicating the message effectively. Sure, I may think differently in 6 months time but right now these are two of the websites we’ve made that I am most proud of.
The video on IKD, which includes a voiceover listeners to this podcast might recognize, is also intended to simply and effectively communicate the brand’s message.
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