Many of the listeners to Online Marketing & Communications are self-starters, small business owners who are trying to juggle the running and marketing of their business simultaneously.
Now, I know from personal experience that this isn't easy. After all, I started out on my own back in 2004. But since I started building a business online many things have changed and the competition has become fiercer. The tools and marketing channels have also diversified.
To that end, I am sure that this week's podcast will genuinely help solo entrepreneurs (and even small teams); it's an interview with the indefatigable Peter Billingham – a genuinely lovely guy from the UK who is a passionate communicator, entertaining speaker, podcaster, consultant and a whole lot more.
How to Build Your Business Online
Peter wears three hats and is currently juggling a number of projects; however, in the show we focus primarily on Death Goes Digital – a business he is building that helps companies in the funeral industry and end of life planning market place get to grips with digital trends.
As part of his marketing mix, Peter is an avid blogger and podcast. He shares insights into the tools he uses to help him succeed online and how he ensures he manages to stay on course. Some of the tools he mentions include: