Do you know why Facebook and Twitter are better than SEO when it comes to getting more traffic for your business website? They’re not! Okay, I admit it was a bit of a trick question, but bear with me. The truth is that neither SEO nor social will get you targeted traffic that converts if […]
Jon and I have been friends for five years now (thanks, Twitter!) but it’s only in the past six months I’ve gotten the “behind the scenes” view of how Jon approaches his business and his client work. Recently I asked him, “How do you do it? How have you made your business so irresistible online?” […]
The better your editorial calendar template, the better the implementation of your business blog strategy is likely to be. Developing a successful editorial calendar, however, is not always easy. What’s more it is often much more complex than just putting a bunch of dates and preliminary titles for blog posts together.
Daniel Hindin, over at SpinSucks wrote an interesting post about business blogs and conversations. I chimed in with my own two cents this morning because being the sceptic that I am, I couldn’t help wonder if that kind of B2B blogging strategy means you’re less likely to turn your traffic into customers if you put […]
So you’ve been running a business blog for a while now. Maybe it’s hosted on at a different domain to your regular business site, maybe it’s not. Maybe you try to be more informal, more conversational than you allow yourself to be on the “real” site. But what if it’s not working? What if 90 […]