On Thursday night last week I scuttled off to talk B2B communications and social media to a bunch of people who work for a B2B company that have twelve offices throughout Sweden. After showing them how social media represents a paradigm shift in the way we communicate, I looked at examples of how other companies […]
If you’re a small-to-medium sized business and not sure about social media marketing, here’s a simply put explanation of the who, where, why, what of social media. Enjoy. Download the Ebook on Scribd.
Let’s face it, it takes hard work to be an overnight success. When my novel College.com (sadly, now out of print but available for GBP:0.01 ) was published at the end of the 90s and the Times gave me “Debut of the Week” it had taken me nearly three years of really hard graft to […]
Anyone that knows me will tell you that I love two things: my four basset hounds and Liverpool football club. Thankfully the woofs are fine, but Liverpool FC are in an utter mess. Sunday’s defeat to Chelsea condemned us to one of the worst seasons I can remember in a lifetime of following the Reds. […]
1. Get five of your smartest people in a room and put the following scenario to them. You have to improve the way you communicate with customers in the next three months. Ask them to work out how you could do it. 2. Bring a small team of your brightest people together. Ask them to […]