Do you know why Facebook and Twitter are better than SEO when it comes to getting more traffic for your business website? They’re not! Okay, I admit it was a bit of a trick question, but bear with me. The truth is that neither SEO nor social will get you targeted traffic that converts if […]
[Updated: February 21, 2017] Whether you’re into online marketing, Liverpool FC or comic books, Skype interviews are one of the most popular podcast formats out there. For many of our podcast clients, their interviews regularly outperform other formats in terms of downloads and generating new subscribers! If you’re new to podcasting, the idea of recording […]
Jon and I have been friends for five years now (thanks, Twitter!) but it’s only in the past six months I’ve gotten the “behind the scenes” view of how Jon approaches his business and his client work. Recently I asked him, “How do you do it? How have you made your business so irresistible online?” […]
Everyone tells you, as a business, you must have an email list. An email list is everything. “It’s all in the list,” as the saying goes. But then you look at your list and you wonder why a list is so important. Your list hasn’t done anything for you lately. You email your list regularly […]
The better your editorial calendar template, the better the implementation of your business blog strategy is likely to be. Developing a successful editorial calendar, however, is not always easy. What’s more it is often much more complex than just putting a bunch of dates and preliminary titles for blog posts together.