An interview with Ben Kolp Ben Kolp, Head of Customer Happiness at Orca Social, comes onto the podcast this week to talk about the use of social media in B2B. Ben is an experienced consultant working out of Spain, together with his colleagues helping companies around the world design and implement social media strategies. In […]
Pinterest can be a very powerful social media channel for businesses looking to drive traffic. Sure, it might not have the cool cache of, say, Snapchat right now, but it is a hugely powerful social media channel with over 100 million active monthly users. Get your Pinterest digital marketing strategy right, and you could really […]
I get frustrated with LinkedIn. It’s a very popular platform and people seem to regularly connect with me, adding me to their list of contacts. As a marketing channel, however, it’s a curious beast. In this week’s episode of the show I look at some of the ways I see it working for clients and […]
I’ve been releasing episodes of the Online Marketing & Communications podcast for several years now and I am just one episode shy of 150 episodes.
[saf] The primary focus of this show is on how much deep listening to social media can and will benefit your business development. So much of the discussion about social media focuses on marketing and customer care; however, social media is just as important across your whole organisation.