Do you know why Facebook and Twitter are better than SEO when it comes to getting more traffic for your business website? They’re not! Okay, I admit it was a bit of a trick question, but bear with me. The truth is that neither SEO nor social will get you targeted traffic that converts if […]
The better your editorial calendar template, the better the implementation of your business blog strategy is likely to be. Developing a successful editorial calendar, however, is not always easy. What’s more it is often much more complex than just putting a bunch of dates and preliminary titles for blog posts together.
Great copywriting is meant to prompt visitors to your website to take action like sign-up for an email newsletter or purchase a product on a landing page. Content marketing, on the other hand, is copywriting’s big brother; it’s blogs, podcasts, ebooks, white papers and video that are created directly for the purpose of marketing. If […]
A PR executive was asking me the other day about the time it takes for a content marketing campaign to yield results. Especially when it involves social media. I know firsthand that it can take a long time – but a lot of it depends on what outposts you’ve already got established on the Net. […]
If you’re still not convinced about the value a blog can bring to your business, check out HubSpot’s recent study of 1,400 customers’ inbound marketing activities: The State of Inbound Lead Generation (free download). The report reveals that businesses that blog regularly generate more leads than those that don’t blog. The number of posts you’ve […]