This episode is based on a newsletter I sent out last week to our newsletter subscribers.
It was written late at night on the back of a conversation I’d had with another marketer which had left me thinking about the marketing challenges businesses are facing as 2016 draws to a close.
On the show I talk about how hard it is for businesses to reach their target audience online compared to a few years ago.
The situation is getting so acute I believe we’re on the verge of getting to a point where it will almost be impossible for small businesses, and particularly solo entrepreneurs, to bootstrap their online marketing.
We’re effectively living in “an attention economy” – where businesses are competing to be heard, read or seen.
At Moondog, we’re doing things about it. Are you?