Gooibiz.com is a B2B blog that explores how digital, social and disruption are converging. It was created as a satellite site for Mygooi, a US-based tech company, and we helped position Gooi as thought-leaders in the digital B2B space.
We created Gooibiz from scratch, providing design and content. Using Asana and Slack to manage the project, we worked through an intensive design process which included site-mapping, information architecture, personas, user flows, content planning, wireframing and prototyping. This was then supplemented with regular content in the form of blog posts, videos and the Beyond the Business Card podcasts.
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“The biggest challenge with this project was establishing Gooi as thought-leaders in a crowded market. To do this we created a podcast to work alongside the blog posts, interviewing key stakeholders in the industry. We handed the project over to Gooi at the end of 2014 for them to run inhouse.”
Gooibiz.com is built on WordPress and the Genesis Framework.
Work was completed December 2014.
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