Mygooi.com is the home base of Mygooi, a digital development company working out of Iowa, USA and Chennai, India. We ran a start-up marketing programme for them in 2014.
We created Mygooi.com from scratch, providing design and initial content on the site, as we simultaneously encouraged them to define their product suite more clearly. One of the biggest challenges with this project was that gooi were launching a series of minimal viable products that required us to provide strategic consulting, design and content.
We worked remotely with the ‘gooies' using Asana and Slack to manage projects that included content marketing, event marketing and UX design support for their app developers.
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During the course of what turned out to be an 8-month marathon, We devised and implemented marketing events in Japan, China, Hong Kong, Thailand, the UK and US.
“We staged photo shoots with models on the streets of Tokyo, organized a flash mob in Guangzhou, China and hosted a cultural event celebrating Indian culture in Osaka, Japan, among many other things.”
After Mygooi went public and pivoted the business in December 2014 one of our longest marathon projects in 2014 came to a close.
Mygooi.com is built on WordPress and the Genesis Framework.