Sigtunaskolan Humanistiska Läroverket, Sweden's leading boarding school, turned to Moondog to help increase applications and modernise their marketing.
In the highly competitive Swedish education market, SSHL turned to Moondog to help increase boarding student applications and professionalise their marketing. In a highly competitive market, the school needed to find ways to connect with prospective students and parents online, grow its reach internationally and attract new boarding students.
Finding a Solution
We looked at SSHL's existing integrated marketing and identified the need to modernise their website and implement a dedicated content marketing campaign that would both be found online but more importantly register with each segment of their audience.
We've now been running SSHL's digital and print marketing since April 2013. Amongst other things, we have:
- built a new multi-lingual website
- devised and implemented a strategic content marketing campaign
- produced a variety of brochures, flyers, posters, direct mail campaigns and web banners
- worked with the school to market events in Sweden, China, USA, UK and Dubai.
Ongoing Content Marketing
The key to the success of the work we've done for SSHL has been a sustained content marketing campaign. With regular site updates, podcasts and work on social media we've helped show what it's like to live and study at Sweden's leading boarding school.
Sales Point Advertising.