This week’s episode starts with a bit of a rant. I apologize. Then again, I am not going to edit it out because I had to get some thoughts off my chest. Still, I don’t go into too many details. I’ll be saving that for a podcast in the future.
All I will say is go check out Jay Baer’s awesome work on social media and crisis management.
It’s all in the List
The main focus of the show is email marketing. I’m passionate about email marketing. It’s an incredibly powerful tool and one that you should be using. A lot of the value in email marketing is the ability to segment lists and drive different kinds of traffic to different subscribers.
So in this episode I talk a lot about the things you can tweak and test in order to learn about your email subscribers and their behaviour.
And again, apologies for the rant.
Click to Listen
Other Ways to Listen to the Podcast:
- Click here to download the mp3
- Click here to subscribe in iTunes
- Click here for the show archive
- Click here for the show’s RSS feed – for Android listeners.
Feedback? Leave VoiceMail
Have you got a question?
Get in touch and I’ll take up your marketing question on the show.